Think about the love and encouragement a baby or toddler receives from
their mom or dad when learning to walk or stand. The constant cheering-on. Or the gentle way a parent
soothes when their child inevitably falls down. Mood Boost is inspired by the unconditional love a mother and father give their new babies. I wondered what our world would look like if, as adults, we treated ourselves the same way. Encouraging and supportive of ourselves even in menial tasks. Patient and gentle with ourselves when we inevitably make a mistake.
A couple of years ago, Mood Boost was the initial pilot for Appreciate U. I hired one of those drag-and-drop app companies to develop it. I was embarrassed by its simplicity and clunky design, but it was what I could afford. The platform made it impossible to monetize or build out the app the way I envisioned. Still, I moved forward.
Upon releasing it on the App Store and Google Play, I advertised on Reddit subgroups, Facebook groups, and Instagram. Over 10 months, I gained 800 users from the US to Oman. Reviews came back. People were benefitting from this simple and clunky app!
After a year, I had to shut it down and chalked it up to market testing. It’s now 2 years later and I just released the 4th version of Mood Boost! This time in a straight-to-the-point PDF format. A CEO I admire described Mood Boost as "simple and charming".
I truly hope you love it and it benefits your life. If you have any questions at all, please know that I'm here for you.
Thank you for your continued support.
With love,
Maija
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